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Anushka Karmakar
Jan 17, 20232 min read
Written in blood and sweat: Why storytelling matters to NGOs
A well-told story has the ability to engage people and inspire them to take an action, support a cause or contribute to a fund.


Bhargavi Govindan
Sep 26, 20222 min read
Businesses - Saviours or just selfish?
Business- a word that has a world of its own. When people think of a business, they associate it with hollow handshakes, forced laughs...


Ayyappan Ramachandran
Jul 11, 20223 min read
The storytelling in Suzhal (Amazon Prime)
In the boringly predictable flow of Tamil cinema and OTT content, Suzhal is an unexpected vortex. I'm sure we would all be happy to get...


Bhargavi Govindan
Jun 21, 20225 min read
Storytelling in K-Pop
Where we take a detailed look into the different creative forms in which K-Pop artists try to tell each album's story.


Bhargavi Govindan
Mar 9, 20226 min read
Made to Stick: How to make your idea sound interesting and memorable
Before you skim through this blog, I would urge you to think of your favourite TV commercial and make a mental note of why you like it....


Monisha Murugan
Jan 9, 20222 min read
Village Superman: Sahayaraj's habit is to help
You must have come across people with names that don't fit them. Vaalavanthan Kottai is a quite village tucked away in the border of...


Rekkani Raveendran
Dec 15, 20214 min read
Are we facing the climax of moral stories?
Must stories be the vehicle to drive home life lessons? Have storytellers of the previous century abused the medium to instruct and preach?


Ayyappan Ramachandran
May 28, 20214 min read
Saving with a smile: Story of a COVID volunteer
Meet Naresh, a 'focus volunteer' assigned to us when we tested positive. He displays all characteristics we learn in 'leadership workshops'.


Ayyappan Ramachandran
Jun 13, 20203 min read
The dirtiest trick to great storytelling
When it comes to designing a good story, many storytelling specialists fail to grasp the most essential ingredient of storytelling.


Ayyappan Ramachandran
Jan 26, 20204 min read
The case for curiosity in storytelling
How can you make any story interesting by keeping your audience curious... What is storytelling Every story is worth sharing, we have...


Ayyappan Ramachandran
Jan 26, 20202 min read
Using empathy to craft original stories
How to avoid making your stories appear generic and cliched... A story full of vanilla characters, and killing them Irrespective of the...
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