We admit. We are irregular in blogging.

But when we do write a post, it is worth your time.

STORYTELLING

Why Do Some Stories Feel Like Yours? How Relatability Wins Buyers

Why some brand stories land and others vanish: what a relatable story is, how relatability works on buyers, real examples, and the mistakes founders make.

Blogs, White Papers, Video: Matching Each Content Format to the Buyer's Moment

Content formats for founders, marketers and B2B sales teams in 2026: blogs, white papers, video, social, and how to choose well.

What marketers can learn about business storytelling from literature

Discover business storytelling insights from literature.

How to tell a story in business presentations

Storytelling in B2B presentations is tricky to pull off. Here is a useful guide.

Written in blood and sweat: Why storytelling matters to NGOs

A well-told story has the ability to engage people and inspire them to take an action, support a cause or contribute to a fund.

The storytelling in Suzhal (Amazon Prime)

In the boringly predictable flow of Tamil cinema and OTT content, Suzhal is an unexpected vortex. I'm sure we would all be happy to get...

Are we facing the climax of moral stories?

Must stories be the vehicle to drive home life lessons? Have storytellers of the previous century abused the medium to instruct and preach?

The dirtiest trick to great storytelling

When it comes to designing a good story, many storytelling specialists fail to grasp the most essential ingredient of storytelling.

The case for curiosity in storytelling

How can you make any story interesting by keeping your audience curious... What is storytelling Every story is worth sharing, we have...

Using empathy to craft original stories

How to avoid making your stories appear generic and cliched... A story full of vanilla characters, and killing them Irrespective of the...

FOUNDER MENTALITY

The time travel of workplace cooperation: How to foster cross-generational collaboration at work

How can we make cross-generational collaboration effective and harmonious at work?

Imagining the Hindu caste system in the modern workplace

The workplace caste system should group people according to merit instead of (academic) background.

The fear of growth

I couldn't enjoy the growth of my startup. I felt anxious about how I was going to sustain it.

HUMANS

Dreams that fight: The rise of G. S. Boxing Academy

Discover the inspiring journey of G. S. Boxing Academy, where underprivileged children transform their lives through amateur boxing.

Village Superman: Sahayaraj's habit is to help

You must have come across people with names that don't fit them. Vaalavanthan Kottai is a quite village tucked away in the border of...

Saving with a smile: Story of a COVID volunteer

Meet Naresh, a 'focus volunteer' assigned to us when we tested positive. He displays all characteristics we learn in 'leadership workshops'.