Quiet excellence to global acclaim: Communicating an electronics manufacturing brand

Srinar Electronics – you may not know their name, but you’ve felt their impact.

Founded in 1982, Srinar Electronics Pvt. Ltd. has been the quiet force behind making enormous systems work, manufacturing high-precision machined parts integral to Aerospace, Defense and Medical sectors…to name a few.

The company had spent 40+ years setting the standard for precision and quality, with a customer base that could blindly trust their capabilities. But the global landscape is ever-evolving; and with the next generation of leaders stepping up, Srinar could no longer work in silence, or facilitate production all while flying under the radar. The world needed to move with Srinar, the way Srinar had been making systems move.

That’s where Tellable stepped in. With an established, trusted business like Srinar, our job was simple – communicating their brand and their meticulous work in electronics manufacturing through a contemporary lens, because all they needed was a voice.

The first cog in the machine was the website, built to reflect Srinar’s precision. Sleek design, with a header that immediately tells you who Srinar is and why their work matters – “Excellence and precision - down to the last decimal.”

The content needed to give customers, prospective and recurring, a clear picture of their industry experience, expertise, and commitment to their “zero deviances” principles.

The aim was to give customers a feeling of relief, knowing they had found exactly what they needed, be it machined parts, manufacturing, production, or industrial level problem-solving.

With Srinar’s ethos established, it was then necessary to display the fruits of their labour visually. Tellable turned product photographer, carefully documenting the variety of machine parts, highlighting the craftsmanship.

Armed with high-resolution photos of high-quality machine components, it was time to create marketing assets that would encapsulate Srinar…with precision, of course.

With a fresh take on both brochures and PowerPoint presentations, Srinar would now be able to let their work do the talking for them; precision, commitment, excellence – that's Srinar Electronics in a nutshell (or in this case, a brochure).

Companies like Srinar dedicate countless hours to honing their craft to perfection, crucial to smooth operations across the world, yet still shy away from making their name known. We see you, and we appreciate your contributions to society’s progress – let’s give your company the recognition it merits.

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