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Ayyappan Ramachandran
Feb 24, 20242 min read
Imagining the Hindu caste system in the modern workplace
The workplace caste system should group people according to merit instead of (academic) background.

Ayyappan Ramachandran
Feb 8, 20242 min read
When pen meets scalpel: How we helped a cancer surgeon succeed in social media through storytelling
With our social media storytelling expertise, a cancer surgeon heightened the public's engagement around cancer and general health.


Ayyappan Ramachandran
Feb 7, 20244 min read
How to tell a story in business presentations
Storytelling in B2B presentations is tricky to pull off. Here is a useful guide.


Madhav M.
Jan 3, 20242 min read
Tellable improves engineering college admissions by 60% through creative design and digital marketing
With our creative design and digital marketing, a college witnessed their admissions rate climb up by 60%


Madhav M.
Dec 22, 20232 min read
Creating an animation video to introduce an innovative solution
An animation video to effectively introduce our client's innovative solution to its audiences.


Madhav M.
Dec 21, 20232 min read
Making high quality marketing collateral affordable for small businesses
We enhanced the visibility and growth of a small business by creating high-quality marketing collateral for an affordable price.


Ayyappan Ramachandran
Dec 7, 20232 min read
Training startup founders to leverage storytelling for growth
Planning and conducting storytelling workshops for startup founders at an incubator.


Madhav M.
Nov 29, 20232 min read
Creating a brand video story for a healthcare services company
We created a marketing video featuring the client's various services to promote their business.


Madhav M.
Nov 23, 20232 min read
Pixel dust to digital diamond: Transforming a graduate's portfolio website
We supported an AI/ML researcher by creatively redesigning his website to attract potential recruiters.

Madhav M.
Sep 13, 20232 min read
12 hours and a brand got its face
How we creatively designed a catchy mascot for a brand.

Madhav M.
Aug 30, 20232 min read
Welcome to the world, Worldie
How we developed a website that stood out from the masses for two young and ambitious entrepreneurs.


Madhav M.
Jul 26, 20232 min read
When The Carers Needed To Be Cared For
How we helped an innovative startup communicate their solutions clearly and creatively.


Madhav M.
Jul 26, 20232 min read
From Outdated to Outstanding in 20 days
We brought an established institute's obsolete website back to life, and restored their reputation in the public's eyes.


Madhav M.
Jul 24, 20232 min read
From Dejection to Elation: Crafting a perfect pitch deck
How we helped a startup grab the attention of investors with a creative pitch deck story.


Madhav M.
Jul 14, 20232 min read
Creating a story-driven sales presentation to attract new business
How we helped a generic IT services company stand out in a crowded market and win new business.

Ayyappan Ramachandran
Jul 4, 20233 min read
Enhancing the public perception of a group of schools through storytelling
Our rebranding exercise helped the schools get the attention and appreciation they deserved.


Ayyappan Ramachandran
Jul 4, 20232 min read
Helping executives at an emerging startup tell a consistent story
A curious client In the month of February this year, we were approached by the startup LeMiRide in Goa, a bike rental aggregator platform...

Ayyappan Ramachandran
Jul 4, 20233 min read
Helping an Indian startup find its first US- and UK-based clients through social selling on LinkedIn
The client AccountIfi is an accounting automation startup incubated at IIT Madras.They are a team of 20+ members offering robotic process...


Ayyappan Ramachandran
Jun 5, 20233 min read
From attraction to retention: How the magic of creative writing powers brands
Good copywriting is your most loyal employee. It does more for your brand than you realise.


Ayyappan Ramachandran
Mar 18, 20233 min read
The fear of growth
I couldn't enjoy the growth of my startup. I felt anxious about how I was going to sustain it.
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