Madhav M.
From Dejection to Elation: Crafting a perfect pitch deck
How we helped a startup grab the attention of investors with a creative pitch deck story.
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Madhav M.
- Jul 14, 2023
- 2 min
Creating a story-driven sales presentation to attract new business
How we helped a generic IT services company stand out in a crowded market and win new business.
Ayyappan Ramachandran
- Jul 4, 2023
- 3 min
Enhancing the public perception of a group of schools through storytelling
Our rebranding exercise helped the schools get the attention and appreciation they deserved.
Ayyappan Ramachandran
- Jul 4, 2023
- 2 min
Helping executives at an emerging startup tell a consistent story
A curious client In the month of February this year, we were approached by the startup LeMiRide in Goa, a bike rental aggregator platform...
Ayyappan Ramachandran
- Jul 4, 2023
- 3 min
Helping an Indian startup find its first US- and UK-based clients through social selling on LinkedIn
The client AccountIfi is an accounting automation startup incubated at IIT Madras.They are a team of 20+ members offering robotic process...
Ayyappan Ramachandran
- Jun 5, 2023
- 3 min
From attraction to retention: How the magic of creative writing powers brands
Good copywriting is your most loyal employee. It does more for your brand than you realise.
Ayyappan Ramachandran
- Mar 18, 2023
- 3 min
The fear of growth
I couldn't enjoy the growth of my startup. I felt anxious about how I was going to sustain it.
Anushka Karmakar
- Jan 17, 2023
- 2 min
Written in blood and sweat: Why storytelling matters to NGOs
A well-told story has the ability to engage people and inspire them to take an action, support a cause or contribute to a fund.
Bhargavi Govindan
- Sep 26, 2022
- 2 min
Businesses - Saviours or just selfish?
Business- a word that has a world of its own. When people think of a business, they associate it with hollow handshakes, forced laughs...
Ayyappan Ramachandran
- Jul 11, 2022
- 3 min
The storytelling in Suzhal (Amazon Prime)
In the boringly predictable flow of Tamil cinema and OTT content, Suzhal is an unexpected vortex. I'm sure we would all be happy to get...
Bhargavi Govindan
- Jun 21, 2022
- 5 min
Storytelling in K-Pop
Where we take a detailed look into the different creative forms in which K-Pop artists try to tell each album's story.
Bhargavi Govindan
- Mar 9, 2022
- 6 min
Made to Stick: How to make your idea sound interesting and memorable
Before you skim through this blog, I would urge you to think of your favourite TV commercial and make a mental note of why you like it....
Monisha Murugan
- Jan 9, 2022
- 2 min
Village Superman: Sahayaraj's habit is to help
You must have come across people with names that don't fit them. Vaalavanthan Kottai is a quite village tucked away in the border of...
Rekkani Raveendran
- Dec 15, 2021
- 4 min
Are we facing the climax of moral stories?
Must stories be the vehicle to drive home life lessons? Have storytellers of the previous century abused the medium to instruct and preach?
Ayyappan Ramachandran
- May 28, 2021
- 4 min
Saving with a smile: Story of a COVID volunteer
Meet Naresh, a 'focus volunteer' assigned to us when we tested positive. He displays all characteristics we learn in 'leadership workshops'.
Ayyappan Ramachandran
- Jun 13, 2020
- 3 min
The dirtiest trick to great storytelling
When it comes to designing a good story, many storytelling specialists fail to grasp the most essential ingredient of storytelling.
Ayyappan Ramachandran
- Jan 26, 2020
- 4 min
The case for curiosity in storytelling
How can you make any story interesting by keeping your audience curious... What is storytelling Every story is worth sharing, we have...
Ayyappan Ramachandran
- Jan 26, 2020
- 2 min
Using empathy to craft original stories
How to avoid making your stories appear generic and cliched... A story full of vanilla characters, and killing them Irrespective of the...
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