Have you been reminiscent of sweets and snacks from “a store” but couldn’t really remember the name of it? That was our client’s primary challenge.
The customers of Shri Ganesh Sweets and Snacks in West Tambaram, Chennai, enjoyed their confections, but the brand itself faded into the background and had become one with countless others in the neighbourhood.
The problem with being a small business
Their wake-up call happened through customers expressing either how they almost couldn’t recall the store or didn’t think such quality treats were present inside from external impressions.
Without a distinct identity, the owners realised, their delicious offerings made out of time-tested recipes would have no differentiation, and their services would just keep invisibly suffering.
That's when they started asking around for companies that supported small businesses with affordable brand communication services, and got to know about Tellable.
Empathy is the bedrock
More than our expertise, they liked us for the humans we were, prioritising first and foremost empathy, and then connection. They felt they were in caring hands, and the project was greenlit.
Our designer chose a design-forward approach to solve the client's challenge: all the visual elements will be made central to the business, service, and customer experience.
A Tellable packaging design
We revitalised their logo by enhancing the design, paired it with custom word art in red to signify passion and prosperity, and contrasted them to a rich yellow background to represent their warmth. Finally, to add cultural resonance, we included rangoli patterns.
Within 2 business days, Shri Ganesh Sweets and Snacks had their identity created. It was unique, personal, and memorable, and as a result, the brand is now proudly carried away in bags and boxes, attracts old and new footsteps, and never prone to being forgotten again.
Want an eye-catching and unique brand design for your business?
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