From stage to site: How Tellable gave a Kathak institute a graceful digital presence
- Rutvi Chudasama
- Aug 21
- 2 min read
Working with classical performing artists is an art in itself. Everything is intricate, nothing is rushed, and “good enough” is never really… good enough.
So when Tridhara came to us, we knew we weren’t just making a website – we were designing a digital stage.
With that understanding in mind, we entered the project. Barefoot, listening.
Brand design for a performing arts and cultural institution: A unique challenge
We started with what mattered most: respecting the form.
Working with artists isn’t like working with a business or a startup. There are no buyer personas. No sales funnels. There is just one person and their very precise vision of how their art should be seen. How did we know? Well, one of us has danced on this stage before.
Our co-founder Sruthi, a trained Kathak dancer herself, gave us the beat. Not to forget, we had done this before with Kuchipudi artist Yamini Reddy – so we knew the drill. You listen deeply. You don’t rush. You ask: “Should the stroke in the logo be from right to left or left to right?” Because it DOES matter for an artist.
And with that precision in mind, we delivered:
Logo that echoed movement and balance along with the story behind their name.
Color palette and typography inspired by stage, ghungroos, and the timeless grace of Lucknow gharana.
A web design that didn’t feel like a template but felt unique and alive, like Tridhara.
Content and copy that explained Kathak in 3D without missing a step.
Website development on Wix, so the team could manage it easily on their own later without any hassle.
Web design for artists who don't want to touch tech
Here is another truth: Most artists are not interested in managing websites. And honestly, they shouldn’t have to.
That is why we chose Wix – clean, manageable, no maintenance chaos. We built it so the Tridhara team could update schedules, add photos, and share news – without needing to know what a plugin is.
The interface was friendly. The structure was intuitive. The backend? Almost invisible. Because the best tech for artists is the kind that doesn’t feel like tech at all.
Helping cultural institutions find their digital voice
What Tridhara needed wasn’t just branding. They needed someone to translate stage performance into online presence – going from curtains to clicks, silence to screens.
We did it best just through one trick: We listened. We learned the rhythm. And then we built something that felt like them and their art, only sharper.
Looking to take your creative work online without losing its soul in the transition? We get it.
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