In the crowded world of health and fitness, every second influencer is a self-proclaimed fitness guru! One says "skip breakfast" and the next swears it is the "most important meal". What are we supposed to do? To eat or not to eat - this is bigger than Hamlet's dilemma. But today's story is about a hero - Vivek Thiruvengadam, who not only faced this dilemma like all of us but decided to actually solve it.
Starting up as a solopreneur
Vivek’s journey began in the US, where he spent 14 busy years as a technology professional. Then came life's curve-ball - a critical brain tumour followed by a luckily successful surgery. The experience flipped his perspective on fitness. First, he transformed his own health, then got family and friends on board. When the foundation was strong enough, he quit IT, moved back to Chennai, and birthed QubitFit.
Vivek's mission? To help busy professionals get more healthy by shedding pounds without shedding their sanity. His secret weapon? The power of habits and consistency, sprinkled with an easy dose of science. It was a recipe for success, but there was just one tiny problem - Vivek was a solopreneur juggling twelve cups on a unicycle.
Vivek's vision was clear, but his calendar was not. He needed a team to create high-frequency, multi-format content without cloning himself or breaking the bank.
Just in the middle of this startup circus, Vivek got to know about us through a friend and realized he didn't need a clone, he needed Tellable!
We met Vivek at the crossroads of potential and bewilderment. After a chat that felt more like a meeting of the minds than a business discussion, we rolled up our sleeves and got to work. We assembled a team and crafted a content strategy keeping in mind the LinkedIn algorithm.
Making content marketing accessible for solopreneurs
A content explosion that turned QubitFit from a whisper in the fitness world to a voice well-respected. This wasn't just about churning out posts; it was about weaving QubitFit's mission and values into every story we created.
Every week, we create a variety of stories like - "who am I" posts to demonstrate his credibility and capabilities, and "how can I help you" posts to demonstrate value to clients in the form of case studies and insightful tips, and even drop punchy comments in his network. From creating content strategy and crafting stories to posting regularly and connecting with business prospects, we handled his LinkedIn end-to-end while keeping the algos in our duffle bag. We demonstrated to ourselves and our client that content marketing need not be a far-fetched dream for solopreneurs.
With Tellable leading content creation, Vivek could finally take a breather.
He went from content-creation panic to "I've got this" calm. His follower count increased from a modest few hundred to 7600+ in just a few months.
But here is the real flex: QubitFit started looking less like a mere startup and more like a fitness empire in the making. Our content production gave it the kind of polish usually reserved for big-budget brands. The result? A steady stream of 3-4 inbound leads monthly for QubitFit, proving that in the world of fitness, brains can match the importance of brawn.
More investments into storytelling
Vivek was so pumped about the results that he decided to double down on storytelling. Today, our joyous collaboration goes much beyond QubitFit's social media content. We’re creating blog articles, newsletters, videos, and even email courses. Plus, we’re crafting the copy for QubitFit's upcoming app. We're delivering engaging and cohesive content across all possible platforms.
For Vivek, working with Tellable has been more than just a business decision - it has been a source of relief. Knowing that his brand's story is in capable hands allows him to focus on what he does best: helping his clients achieve their fitness goals.
Interested in building a strong online presence that drives business growth?
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