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Pitch deck storytelling and design for a life sciences GenAI startup

Writer's picture: Rutvi ChudasamaRutvi Chudasama

In the fast-paced world of pharma R&D, where time is money, and documentation is the silent thief, Sangnan AI emerged with a revolutionary idea: let AI handle the documentation while scientists focus on what they do best - science.

 

When Sangnan AI got the golden ticket to Antler's startup accelerator program, they needed a pitch deck that wasn’t just good - it had to be pitch-perfect. Guess who they called? Yep, Tellable.

 

This collaboration was our sequel with Sangnan AI. Earlier, we had crafted their brand identity, and they were impressed with the effort we took to understand their domain. So when it was time to secure investors’ attention, they recalled Tellable.

 

Pitching a believable GenAI story   


Instead of defaulting to the standard "10 slides of yawning" approach, we took a step back and crafted a strategy as sharp as a chess player's moves. One of our favorite business storytelling frameworks became the chess board, and every move - or slide - alternated between positive and negative values, becoming a calculated step to not only keep the audience hooked but also preempt investor objections and counter skepticism, two steps ahead of their questions.


Crafting a pitch deck story

The narrative, complete with a Hollywood film's ups, downs, and plot twists, mirrored Sangnan AI’s journey:

 

  • The Villain: Pharma R&D’s time-eating documentation process.

  • The Hero: Sangnan’s AI-driven solution.

  • The Climax: A future where researchers focus on breakthroughs, not boring paperwork.


Visualising the pitch deck story


Once the narrative was approved, and the raw content we received from the client was rewritten to match the narrative, our designers then stepped in, transforming dense information, numbers and jargon into visuals that spoke louder than words. Think less "textbook" and more "TED Talk" - engaging, clear and memorable.

 

The narrative written with our story framework shook hands with brilliant visuals and created a dynamic presentation that made sure that the investors didn’t just fund the idea, they funded a story they believe in.


GenAI company pitch deck storytelling and design

What was supposed to be a happy ending of this collaboration became a new beginning for us as Sangnan AI was so thrilled with the deck that they commissioned us to design their website. (That will be our threequel!)


Dear startup, ready to hook investors?  

If you’re looking for pitch deck storytelling and design for your GenAI startup, we are here to turn your big ideas into irresistible investor bait.



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