Ever noticed how some of the most incredible companies are like that genius student who is too busy solving world problems to post on social media? Despite being well-regarded in the scientific informatics space, Zifo realized they were not as well known among college students and young professionals. As a company eager to sustain its impressive growth momentum, their goal was clear: To market their workplace culture and attract talented young professionals.
In campus recruitment, companies make presentations to students to showcase their culture, values and career opportunities. These presentations are critical because whether talented students choose to apply depends heavily on the attractiveness and effectiveness of the communication. Zifo had a tried-and-tested narrative that is orally delivered, and which had served them well for more than 7 years. But the accompanying on-screen visuals needed a serious upgrade to look professional and connect with young audiences.
Tellable's approach to talent recruitment communication design
Having collaborated before on content marketing, Zifo knew the Tellable team understood their DNA. They came to us urgently with their outdated Prezi, asking us to make it over before their recruitment season began, which was just a week away.
(The Zifo team had chosen Prezi over PowerPoint because its dynamic look and feel offered a fresh way to captivate young audiences. However, over time, repeated edits by various team members internally had diluted the original purpose, leaving the presentation fragmented and looking like a suicidal PowerPoint!)
We have worked on a range of visual tools but were new to Prezi, but quickly realised why Zifo's HR team had chosen this tool. We embraced it like a new friend, diving deep to understand its unique features and quirks, ensuring we could leverage its visual energy and possibilities for Zifo’s needs.
Our designer maintained visual consistency throughout by recreating all of the illustrations and graphics in Zifo's brand palette.
Our storytellers put Prezi's in-built animations and transitions to creative use to highlight Zifo’s vibrant work environment, and capture the attention of young audience.
With our visual storytelling, we ensured that Zifo’s workplace values and ethos shone through in every frame, creating an immersive experience that showed Zifo for what it truly is - a modern, fast-growing company with an environment as positive as protons where young professionals could envision themselves growing.
The hiring team at Zifo got so impressed with the new Prezi that they couldn't wait to visit campuses and start their annual ritual with this new presentation that gave their identity a much needed makeover.
This was one beautiful chapter in Tellable's fab collab chronicles. If you are looking to redo your employer brand through storytelling and thoughtful design, we are ready whenever you are.
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