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Made to Stick: How to make your idea sound interesting and memorable
Before you skim through this blog, I would urge you to think of your favourite TV commercial and make a mental note of why you like it....

Bhargavi Govindan
Mar 9, 20226 min read


Village Superman: Sahayaraj's habit is to help
You must have come across people with names that don't fit them. Vaalavanthan Kottai is a quite village tucked away in the border of...

Monisha Murugan
Jan 9, 20222 min read


Are we facing the climax of moral stories?
Must stories be the vehicle to drive home life lessons? Have storytellers of the previous century abused the medium to instruct and preach?

Rekkani Raveendran
Dec 15, 20214 min read


Saving with a smile: Story of a COVID volunteer
Meet Naresh, a 'focus volunteer' assigned to us when we tested positive. He displays all characteristics we learn in 'leadership workshops'.

Ayyappan Ramachandran
May 28, 20214 min read


The dirtiest trick to great storytelling
When it comes to designing a good story, many storytelling specialists fail to grasp the most essential ingredient of storytelling.

Ayyappan Ramachandran
Jun 13, 20203 min read


The case for curiosity in storytelling
How can you make any story interesting by keeping your audience curious... What is storytelling Every story is worth sharing, we have...

Ayyappan Ramachandran
Jan 26, 20204 min read


Using empathy to craft original stories
How to avoid making your stories appear generic and cliched... A story full of vanilla characters, and killing them Irrespective of the...

Ayyappan Ramachandran
Jan 26, 20202 min read
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