Powering on-demand creative agility at a fast-growing AI and analytics company

Ayyappan Ramachandran
Jun 12
2 min read

The pressure cooker moment

Tiger Analytics, a global leader in AI and data science, found themselves in a familiar growing-pains situation: too much creative work, not enough hands on deck. Their internal content team was doing a stellar job—but bandwidth had its limits.

What they needed

A creative partner who didn’t just “take orders”, but one who understood tech, could jump in fast, and scale as needed.

Tiger wasn’t looking for a traditional agency. They needed a team that could think, write, design, and deliver—without needing hand-holding. One day it could be a sales pitch deck; the next, a product video or a client newsletter.

In short, they wanted creativity on demand—without compromise.

We didn’t just build a content team—we built trust

Tellable assembled a dedicated, cross-functional team of designers, writers, and motion artists, and invested time upfront to deeply understand Tiger’s:

Brand guidelines
Product & service landscape
Tech-forward communication style

We became an extension of their team, ready to pick up anything from a GTM deck to a client demo animation with minimal onboarding time.

An agile, on-demand creative team trained in Tiger’s brand and voice

In our ongoing engagement, Tiger Analytics is able to scale creative output without scaling internal resources—and still maintain strategic and brand alignment.

Tellable is an on-demand creative team for a growing AI and analytics company

From professional sales decks to animation videos that bring data stories to life, we are helping them go to market faster and smarter.

On-demand scale – No retainers, no long-term contracts. Just task-based engagement.
Zero overhead – No internal hiring needed. We brought the full creative stack.
Strategic clarity – Not just execution. We offer content ideas and narrative clarity grounded in an understanding of their business.
Consistency – Our team adapted seamlessly to Tiger’s brand voice, saving time on revisions.