Branding an agribusiness: How Tellable helped the sustainability group RichPlus go global
- Rutvi Chudasama
- Jul 16
- 2 min read
Not every brand grows in glass buildings. Some grow in soil.
And some… grow in cow dung, seaweed, and fish emulsion – like our client RichPlus.
RichPlus came to us with a rare brief: “We are building businesses that heal the earth. We wish to talk about organic farming and paint the whole planet in the colours of sustainability. Can you help us tell this story?”
Of course, we said yes. We rolled up our sleeves, munched on some greens, and started ruminating.
Branding and design for agriculture and sustainability businesses
RichPlus is three companies tied with one vision:
One makes bio-fertilizers in partnership with Amul India.
One makes organic liquid manure from marine bio-waste.
One runs organic farming education centres and student upskilling programs.
When Tellable met RichPlus first, they were already working on their first venture. But they were expanding – fast – and needed help building the rest of the ecosystem. Without confusing people. Without sounding like three different companies speaking three different languages.
How we built a consistent brand identity across multiple business entities
From logo to language, website to presentation – we built every touchpoint for all three companies, and the parent brand too. All connected. All easy to understand.
Here’s what we did:
Brand voice and story that the founders could communicate on a global platform.
Logo and visual identity with shared patterns to tie the entities together.
Simple taglines that didn’t try to sound smart, just honest and apt.
Websites that explained seaweed manure without requiring a science degree.
Presentations and videos that told the story in 2 minutes, not 20.
And most importantly, we gave them the one thing every growing business needs: consistency.
Across formats. Across platforms. Across time.
That is what we brought to RichPlus and that is what we bring to all our clients, no matter the soil they grow in.
So if you are not a typical startup, but your story still deserves design that makes sense and copy that sticks – let's plant the first seed together.
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