Blog

Our ideas, opinions and biases

Written in blood and sweat: Why storytelling matters to NGOs

A well-told story has the ability to engage people and inspire them to take an action, support a cause or contribute to a fund.

The storytelling in Suzhal (Amazon Prime)

In the boringly predictable flow of Tamil cinema and OTT content, Suzhal is an unexpected vortex. I'm sure we would all be happy to get...

Are we facing the climax of moral stories?

Must stories be the vehicle to drive home life lessons? Have storytellers of the previous century abused the medium to instruct and preach?

The dirtiest trick to great storytelling

When it comes to designing a good story, many storytelling specialists fail to grasp the most essential ingredient of storytelling.

The case for curiosity in storytelling

How can you make any story interesting by keeping your audience curious... What is storytelling Every story is worth sharing, we have...

Using empathy to craft original stories

How to avoid making your stories appear generic and cliched... A story full of vanilla characters, and killing them Irrespective of the...

Village Superman: Sahayaraj's habit is to help

You must have come across people with names that don't fit them. Vaalavanthan Kottai is a quite village tucked away in the border of...

Saving with a smile: Story of a COVID volunteer

Meet Naresh, a 'focus volunteer' assigned to us when we tested positive. He displays all characteristics we learn in 'leadership workshops'.

The fear of growth

I couldn't enjoy the growth of my startup. I felt anxious about how I was going to sustain it.

Storytelling

Humans

Founder's mentality