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Blog
Our ideas, opinions and biases

Storytelling


What marketers can learn about business storytelling from literature
Discover business storytelling insights from literature.


Using storytelling for a successful sales discovery meeting at Airtel Business
How to tell stories in sales discovery meetings and build trust with the prospect?


How to tell a story in business presentations
Storytelling in B2B presentations is tricky to pull off. Here is a useful guide.


Written in blood and sweat: Why storytelling matters to NGOs
A well-told story has the ability to engage people and inspire them to take an action, support a cause or contribute to a fund.


The storytelling in Suzhal (Amazon Prime)
In the boringly predictable flow of Tamil cinema and OTT content, Suzhal is an unexpected vortex. I'm sure we would all be happy to get...


Are we facing the climax of moral stories?
Must stories be the vehicle to drive home life lessons? Have storytellers of the previous century abused the medium to instruct and preach?


The dirtiest trick to great storytelling
When it comes to designing a good story, many storytelling specialists fail to grasp the most essential ingredient of storytelling.


The case for curiosity in storytelling
How can you make any story interesting by keeping your audience curious... What is storytelling Every story is worth sharing, we have...


Using empathy to craft original stories
How to avoid making your stories appear generic and cliched... A story full of vanilla characters, and killing them Irrespective of the...
Humans


Dreams that fight: The rise of G. S. Boxing Academy
Discover the inspiring journey of G. S. Boxing Academy, where underprivileged children transform their lives through amateur boxing.


Village Superman: Sahayaraj's habit is to help
You must have come across people with names that don't fit them. Vaalavanthan Kottai is a quite village tucked away in the border of...


Saving with a smile: Story of a COVID volunteer
Meet Naresh, a 'focus volunteer' assigned to us when we tested positive. He displays all characteristics we learn in 'leadership workshops'.
Founder's Mentality


Imagining the Hindu caste system in the modern workplace
The workplace caste system should group people according to merit instead of (academic) background.


The fear of growth
I couldn't enjoy the growth of my startup. I felt anxious about how I was going to sustain it.
Storytelling
Humans
Founder's mentality
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